GAPP Approves World of Warcraft: The Burning Crusade

The following is my latest post on Digital East Asia.

Last Friday, a day before Chinese New Year’s Eve, China’s General Administration of Press and Publication (GAPP) finally approved (via QQ Tech – link in Chinese) Activision Blizzard Inc.’s (NASDAQ: ATVI) massively multiplayer online role playing game (MMORPG), World of Warcraft: The  Burning Crusade. This is good news for the 4 million Mainland Chinese subscribers who since mid-last year have been torn with uncertainty over the future of their beloved game.

GAPP issued a very simple statement, stating that since Netease.com, Inc. ((ADR) NASDAQ: NTES) “has taken necessary corrective measures” to address issues highlighted before by GAPP, it now has been given the license to operate the game in Mainland China.

Incidentally, one of the biggest Internet memes in China over the last month has been a fan-made film about the World of Warcraft approval fiasco, with a shocking parody of all the major players involved – Netease, The9 Limited ((ADR) NASDAQ: NCTY), GAPP and the Ministry of Culture. Veteran expat twitterer / blogger @niubi has a nice summary post of the video. (Part 1 of the video on Youtube, with English subtitles, is here.)

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