Comments on: Yahoo China to Close SNS Guanxi; More Disruption at Koubei http://www.bayjinger.com/2009/09/22/yahoo-china-to-close-sns-guanxi-more-disruption-at-koubei/ Musings on the tech industry from a Beijinger in the Bay Area Fri, 02 Dec 2011 12:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Bayjinger http://www.bayjinger.com/2009/09/22/yahoo-china-to-close-sns-guanxi-more-disruption-at-koubei/comment-page-1/#comment-10 The Bayjinger Wed, 23 Sep 2009 23:25:56 +0000 http://www.bayjinger.com/?p=25#comment-10 Taobao is the biggest c2c e-commerce platform in China. They have a very big user-base, and they have their own IM platform which has 173MM downloads already. Taobao also has a pretty lively discussion forum. I think a SNS play could draw these users to be more active and ultimately make more purchases on Taobao (which is the end goal). I guess one possible idea is to build the SNS on top of the discussion forum - user profiles show what products users are interested in etc. I'm pretty sure there are some star buyers (people who buy a lot and/or are experts on the subject), who would be eager to maintain a high-profile personal page. Obviously this is not a fully fleshed out idea, and I don't know enough about Taobao (I have never made a purchase). But perhaps it's an indication of potential. Taobao is the biggest c2c e-commerce platform in China. They have a very big user-base, and they have their own IM platform which has 173MM downloads already. Taobao also has a pretty lively discussion forum. I think a SNS play could draw these users to be more active and ultimately make more purchases on Taobao (which is the end goal). I guess one possible idea is to build the SNS on top of the discussion forum – user profiles show what products users are interested in etc. I’m pretty sure there are some star buyers (people who buy a lot and/or are experts on the subject), who would be eager to maintain a high-profile personal page.
Obviously this is not a fully fleshed out idea, and I don’t know enough about Taobao (I have never made a purchase). But perhaps it’s an indication of potential.

]]> By: Pablo M http://www.bayjinger.com/2009/09/22/yahoo-china-to-close-sns-guanxi-more-disruption-at-koubei/comment-page-1/#comment-9 Pablo M Wed, 23 Sep 2009 05:32:46 +0000 http://www.bayjinger.com/?p=25#comment-9 Very interesting! What could they have done to be more successful? Very interesting! What could they have done to be more successful?

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